Competitive Research

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SUMMER 2007
TBWA/Chiat/Day– Account Management Internship
method Competitive Analysis (PDF)

The method brand line specializes in selling personal and household cleaning products.  During my account management internship at TBWA\Chiat\Day ad agency in Los Angeles, I worked with the method account and compiled a competitive analysis of its primary competitors within the surface cleaning, dishwashing, and laundry detergent categories.  At the end of the internship, I presented my findings to the VISA and method account director.
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