Competitive Research

To download competitive research, please select below:

TBWA_CHIAT_DAY Logo

SUMMER 2007
TBWA/Chiat/Day– Account Management Internship
method Competitive Analysis (PDF)

The method brand line specializes in selling personal and household cleaning products.  During my account management internship at TBWA\Chiat\Day ad agency in Los Angeles, I worked with the method account and compiled a competitive analysis of its primary competitors within the surface cleaning, dishwashing, and laundry detergent categories.  At the end of the internship, I presented my findings to the VISA and method account director.
Method Logo

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s