Marketing Plans

To view marketing plans, please download below:

SPRING 2011- FSU Center for Hispanic Marketing Communication
Center for Hispanic Marketing Communication- Marketing Plan (PDF)
Created this marketing plan and updated every semester to assist coordinating promotional efforts with students.
Center for Hispanic Marketing Communication Logo

SPRING 2010
Event Marketing- Online Graduate Course (Individual Projects)
Worked with clients, Leon County Public Information Office employees, including the Director of Community/Media Relations and Information Specialist, to create a Marketing Plan and Sponsorship Proposal for the 2nd Annual Leon County Hispanic Heritage Fest.
Leon County Hispanic Heritage Fest- Marketing Plan
 (PDF)
Leon County Hispanic Heritage Fest- Sponsorship Proposal (PDF)
Hispanic Heritage Fest Logo

FALL 2009
Integrated Marketing Communication- Graduate Course(Group Project)
Mind Body Soul Surfing Club- Strategic Marketing Plan (PDF)
Client entrepreneurs starting a Surfing Club attended class meetings to provide information about their business and strategic goals.  Collaborated with four graduate student team members to create a comprehensive marketing plan including target audience and competitive analysis that was presented to these clients and chosen as their favorite plan out of the class.

Marketing Communication Management- Graduate Course (Group Project)
VISIT FLORIDA Marketing Plan (PDF)
Under the direction and guidance of our professor who was VISIT FLORIDA’s former Chief Marketing Officer, Dale Brill, two other graduate students and I compiled a company marketing plan based on insights from their actual  research data. 
VISIT FLORIDA Logo

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