To view marketing plans, please download below:
SPRING 2011- FSU Center for Hispanic Marketing Communication
• Center for Hispanic Marketing Communication- Marketing Plan (PDF)
Created this marketing plan and updated every semester to assist coordinating promotional efforts with students.
Event Marketing- Online Graduate Course (Individual Projects)
Worked with clients, Leon County Public Information Office employees, including the Director of Community/Media Relations and Information Specialist, to create a Marketing Plan and Sponsorship Proposal for the 2nd Annual Leon County Hispanic Heritage Fest.
• Leon County Hispanic Heritage Fest- Marketing Plan (PDF)
• Leon County Hispanic Heritage Fest- Sponsorship Proposal (PDF)
Integrated Marketing Communication- Graduate Course(Group Project)
• Mind Body Soul Surfing Club- Strategic Marketing Plan (PDF)
Client entrepreneurs starting a Surfing Club attended class meetings to provide information about their business and strategic goals. Collaborated with four graduate student team members to create a comprehensive marketing plan including target audience and competitive analysis that was presented to these clients and chosen as their favorite plan out of the class.
Marketing Communication Management- Graduate Course (Group Project)
• VISIT FLORIDA Marketing Plan (PDF)
Under the direction and guidance of our professor who was VISIT FLORIDA’s former Chief Marketing Officer, Dale Brill, two other graduate students and I compiled a company marketing plan based on insights from their actual research data.