To view focus group findings, please download below:

• APRIL 2011
FSU Career Guide Focus Group Recommendations (Report PDF)
Summarizes key recommendations from my first FSU Career Center focus group with students.  The main focus was to obtain insights to incorporate into the 2012-13 edition.  Report comments indicate how target audience feedback was incorporated into the updated and revamped Career Guide version.

• DECEMBER 2011
FSU Career Center Focus Group Key Findings & Recommendations (Presentation PDF or VIEW IMAGE SLIDESHOW BELOW)
Indicates main findings and recommendations from the second FSU Career Center focus group held to determine more general brand perceptions and awareness of main events and services.